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DSS Releases Blockchain Tracking and Authentication Technology “Sentinel” to Combat Unauthorized Sellers, MAP Violators and Retail Arbitrage within Amazon Marketplace

1074 Days ago

ROCHESTER, N.Y., July 18, 2019 (GLOBE NEWSWIRE) -- Document Security Systems, Inc. (NYSE American: DSS), ("DSS"), a leader in anti-counterfeit, authentication, product diversion and brand protection technologies, announced today the availability of their blockchain-based tracking and authentication solution “Sentinel”, uniquely developed to assist small-to-medium size online store owners protect their revenue and reputation from the growing number of grey goods sold within e-commerce marketplaces such as Amazon.com, Alibaba and Walmart.  The Sentinel application will be supported by the Company’s blockchain-as-a-service technology AuthentiChain™, which was developed by DSS and the Logistics and Supply Chain MultiTech R&D Centre in Hong Kong.

Most manufacturer distribution agreements require the distributor to resell the products strictly to end users.  “Grey market goods” are goods sold outside the authorized distribution channels by entities which may have no relationship with the producer of the goods.  While grey market merchandise is not necessarily counterfeit, it is also not considered legitimate, and can do severe damage to a brand owner’s reputation and drive authorized sellers out of business.

DSS’ Sentinel technology will allow anyone in a brand owner’s supply chain, from production facilities, to distributors to consumers, to immediately authenticate product using their smartphone.  In addition, Sentinel will help protect and monitor a brand owner’s supply chain with real-time, global track and trace technology utilizing the DSS blockchain platform.  Sentinel's product authentication and track and trace capabilities are enabled via an undefeatable, encrypted code on every package. 

Market Defense, LLC , an online brand protection specialist with whom DSS executed a strategic partnership agreement in April 2019, will be the first company to license Sentinel technology as part of its solution to protect online store owners against the influx of grey market products. 

“DSS already has an extremely powerful solution to combat counterfeiting within complex supply channels,” stated Chad Annis, Market Defense, LLC CEO.  “The introduction of Sentinel allows us to protect the legitimate small-to-medium size brand owner from revenue loss and reputation damage as a result of unauthorized sellers, retail arbitrage, product diversion and MAP violations on Amazon.com and other online marketplaces,” added Annis.

“The DSS Sentinel product, along with the Market Defense product portfolio, provides a powerful one-two punch for small to mid-size store owners to protect their brand while selling in an online environment.  The onboarding process is simple and efficient, allowing your brand instant protection,” states Vincent Lum, President of DSS Digital.

Sentinel’s authentication and blockchain “marker” is applied to products at the brand owner’s manufacturing or origination site.  During this process, each product is assigned a unique identifier within the DSS blockchain platform allowing for smartphone authentication and enabling track and trace capabilities utilizing a secure, cloud-based web portal assigned to the brand owner.  Brand owners are then able to monitor their product throughout the distribution channel and identify any abnormalities, diversions or breakdowns.  In addition, end users will not only be able to verify that the product is authentic, but also if the product has been previously sold to another individual, and if so, when it was sold and at what location. 

The marker can be visible or covertly embedded most anywhere on the packaging and is fully customizable.  Additionally, and unlike most existing printed authentication technology, Sentinel’s marker cannot be reproduced with sophisticated copiers, scanners or hi-resolution photography, thereby ensuring product authenticity throughout the distribution channel. 

“DSS brand protection technology, by nature, is a non-disruptive system.  We work with your existing platforms, vendors and processes to implement our systems,” said Mike Buell, DSS VP of Business Development.  “DSS is very excited to show brand owners the amount of valuable information now accessible regarding their market and supply chain activity, as well as the tools available to provide an online shopping experience for customers that builds long-term loyalty and trust,” added Buell.

According to e-commerce intelligent firm Marketplace Pulse, “1,029,528 new sellers have joined Amazon this year, that’s the equivalent of 2,975 new sellers every day.  Most of the two million brands on Amazon are random creations.  In the context of Amazon, they are different brands because they are spelled differently, even though that includes misspelled, mistyped, and otherwise erroneous names. The quality of that list is the result of infinite shelf space with zero marginal cost.”

For more information on Sentinel and how it can help protect your brand’s reputation and future revenue, contact Mike Buell, DSS VP Business Development at mbuell@dsssecure.com or call (585) 500-4669.

Executives from DSS and Market Defense will be hosting a free online webinar on Thursday, August 8th at 11:00 am ET, "Solving Your Brand's Grey Market and Counterfeit Issues on Amazon, Alibaba, Walmart - What You Need to Know".  The webinar will provide insights on what grey markets are, who they are and solutions for overcoming the potential damage these rogue online sellers can do to a brand’s reputation and revenue.  Come join us, register for the free webinar HERE.   

For over 16 years, Document Security Systems, Inc. (“DSS”) has protected corporations, financial institutions, and governments from sophisticated and costly fraud.  DSS' innovative anti-counterfeit, authentication, and brand protection solutions are deployed to prevent attacks which threaten products, digital presence, financial instruments, and identification. AuthentiGuard®, the Company's flagship product, provides authentication capability through a smartphone application so businesses can empower a wide range of employees, supply chain personnel, and consumers to track their brands and verify authenticity.  For more information visit www.dsssecure.com.

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Contact Information:
Investor Relations
Document Security Systems, Inc.
Tel: (585) 232-5440
Email: ir@dsssecure.com

Forward-looking statements that may be contained in this press release, including, without limitation, statements related to the Company’s plans, strategies, objectives, expectations, potential value, intentions and adequacy of resources, are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act and contain words such as “believes,” “anticipates,” “expects,” “plans,” “intends” and similar words and phrases. These forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from the results projected in any forward-looking statement. In addition to the factors specifically noted in the forward-looking statements, other important factors, risks and uncertainties that could result in those differences include, but are not limited to, our ability to continue the growth in sales of AuthentiGuard and manage our expenses, as well as those risks disclosed in the “Risk Factors” section of the Company’s Annual Report on Form 10-K for the year ended December 31, 2018, filed with the Securities and Exchange Commission on March 15, 2019.  Forward-looking statements that may be contained in this press release are being made as of the date of its release, and the Company assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements. 

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